These days I like to share.
Have carried plenty of punters in the back in the past, and flown by myself privately a bit, but a flight like todays, when I took the son and his visiting Canadian friend to help reciprocate for past kindnesses to him, by showing them (him again, and the friend for the first time) the local sights and overview of our patch from the Cessna, then following it up by a car tour of the river, the town, and parks and sights from ground level.
Sort of makes us all feel good when the air component is included (and I've put a little back for my other joy-of-flight times)