Why is this the result of a 'slow news day'?
Simon runs / hosts an outlet that only reports on incidents/accidents - he doesn't report general news / trash.
Even if it was reported by mainstream media, a B767 going into Mt Isa with smoke smell in the flightdeck is something that I'd say is newsworthy - simply from a public-interest perspective.
How often does a widebody land at that airport? Not very often judging by the fact that they don't appear to have suitable stairs.
And in 20 years of flying, I've never heard a real-time report over the radio of smoke (or smell of) in the cockpit while flying - so I guess it's relatively rare, and hence probably newsworthy from that viewpoint alone.
And I reckon it was a wise, solid decision by the crew to land at YBMA, so well done to them.