BARS compliance, part of the journey, not the destination
Rather than flogging compliance to an external audit as the pinnacle of achievement, any half decent consultant in the "SMS Industry" would be helping their customer develop an effective internal audit process. If you can do that external audits are a doddle and you will be more likely to be compliant all of the time.
That is the goal and delivering the means to achieve it is the work of a real industry professional not bragging about flogging a bolt-on SMS to his client.