A little disappointed in your last comment Rivet Joint. Perhaps if you had an appreciation of other business priorities, you might not have been quite so harsh or opinionated about the people who work at Southampton. Truth is, BAA will not publish a press release until the airline(s) concerned have formalised their arrival and departure slots with ACL. There might also be other behind the scenes work going on with regard to the financial arrangements for a new start route. So it may be worth thinking a little next time before you write something quite so inappropriate about the marketing people at SOU.
