JSCL - I don't think the majority really care. I personally don't like sitting on a 747 for 12 hours but I do. Its a plane and it gets you there.
Groundloop - Yes but what yeilds do they get at Bournemouth? The point is a plane with 20 less pax probably makes as much money or if not more then a full plane at Bournemouth. Just the facts, don't shoot the messenger.