BLG - Loads average but never really checked fares on this route
Do you mean BLQ? I used this route, and there were even some business users, iirc load was quite good, but I only paid £5 all in!
Even if loads good and yields ok, it has to suit the operating pattern of the a/c - but with 50 bases to juggle between including BHX, if enough demand is there, the route should work!
Then again, NYO in a 738 v ARN in an E175 - as they say, do the math!