Arnie E, spot on cobber.
But it is a Casino with a twist. Those gambling aren't using their own money, they use yours. Plus it is a win win situation from their perspective because they charge YOU a fee to gamble with YOUR money, so even if they lose, they really still win. And if they win, their take is even greater!!
They are equal to a used car salesman. Every single vehicle is a winner, a pearler, a beauty and a guaranteed sound vehicle investment. Yeah right, believe that and you may as well believe that Joyce likes Engineers and Pilots!! Shares are no different, the broker almost always verbally guarantees you that it is the best investment since silicon tits !!
Arnie, anything that is paper is a risk, and investing in anything that is touted by the Leprechaun is even riskier.