bmibaby's search to make the most money out of the lack of investment in fleet expansion was the main demise for CWL.
bmibaby was on the verge of adding a 4th aircraft at CWL after it re-located from MME closure for it to be sent to BHX to compete against Flybe.
This meant bmibaby constantly adding new routes and removing them even before operating them and adding them quite late without much advertising.
The local weather advertising at one stage was even advertising flights from Birmingham rather than CWL.
Thomas Cook even started buying seats on bmibaby flights to PMI, MAH, AGP to name a few which is a reason why bmibaby should have expanded their fleet at CWL rather than drop it from 3 to 2 and then 1.5 and crew having to hotel accomodate to support the Mon-Fri base of aircraft at BHD.
So to cover their own backsides bmibaby left CWL with a huge statement saying CWL was no financially viable for them. So CWL is struggling to attract new airlines as a direct impact of bmibaby constant chopping and changing of routes and announcing that CLW not profitable.
If bmibaby stood on their own two feet a few years back then i would imagine they would have had in excess of 30 aircraft now and CWL & MAN would still be a base.