I can see how that might be your thought lomopaseo but EZY's Ian Davis is quoted as saying: "We are seeking to limit our losses”.
That statement makes this an investment in their own operations to keep flying in the future. They may, or may not, make money from selling the invention. However, no one else has stepped up to fund this. One might have thought that a European based aircraft manufacturing company - whose clients lost tons of money - could have funded the research with NILU and then made money selling it to all of their clients, as well as to the operators of their competitors aircraft. But, for whatever reason, they did not.
Accordingly, if they bring this to a certified solution, EZY wins:
- Money by keeping flying in the next eruption
- Their money back by selling it
- Good PR in the airline world for sharing the technology
- Good PR with the pax for developing it