OR just possibly it's the people and not the company.
Every society is made up of people, so when service slumps across the board we blame the company? True, it's the people that work therein that are the issue. I have been on some good trips with very basic service in seats that were less than comfortable. Why? It's a mindset thing.
When BOAC flew with 34'' pitch what
1) was the cost in economy London Airport - Idlelwild
2) the equivalent today in £ real terms on LHR-JFK in World Traveler?