Yes, I was just looking at it from UK perspective. But just how big is the market for flights t/f Iceland? Population about same as Coventry, but they can't exactly jump on a train with their beachtowels.
Inbound, the scenery is stunning, totally unique, but still needs a lot of marketing to tempt people away from their usual mentality of heading south.
Is there really room for four airlines on the LON-KEF market?