Algol, my apologies.
I did not consider the VIP effect.
Makes it more attractive then. A full business cabin (easier embark/desembark, etc.), with OnAir inflight connectivity for a lower price than CX.
Let's see if the business is sustainable. In my side of the world (Europe) full business class operations resulted often in failures. The only exception being (maybe) BA LCY-JFK on a 32 seats A319