Want to offer value at first whilst we find our feet- hence the low prices. Cant promise they will stay that way
Frankly, I think you're daft. Start with the quality and price you expect to carry on with or you'll get people grumbling about the apparently ever-increasing prices. Also pilots have probably spent anywhere from £60 to £600 to visit you, and given that whilst they may not want to spend silly money, will really not have a problem paying £7-£10 for a decent lunch.
G