Virgin Australia-Singapore Airlines tie-up gets the nod from ACCC - Flights | hotels | frequent flyer | business class - Australian Business Traveller
The Virgin Australia / Singapore Airlines alliance is ready to take off, with the Australian Competition and Consumer Commission today approving the partnership for a five year period.
In addition to codesharing of flights for smoother ticketing and connections, both airlines' frequent flyers will have access to the other airline's lounges. This will be a solid win for Virgin Australia passengers as it opens up SQ's network of Silver Kris lounges around the world.
Velocity frequent flyers can also look forward to accruing status credits on Singapore Airlines flights, as well as the usual reciprocal earning and burning of frequent flyer points.
In its submission to the ACCC, Virgin Australia said the alliance would let the airline "offer connections from anywhere within its domestic network to any codeshare destination available with Singapore Airlines, opening up many new routings, including from regional Australia to destinations throughout the world."
Approving the partnership, ACCC chairman Rod Sims said that "the ability to offer a comprehensive international and domestic network, along with enhanced frequent flyer and lounge products, is likely to be attractive to both corporate and government passengers." The deal has already been given the green light by Singapore's Competition Commission.
The tie-up will also rise the stakes in Virgin's battle with Qantas for the lucrative business travel market, especially as Qantas CEO Alan Joyce frequently cites Asia as a cornerstone for Qantas' international success.
Qantas is of course already pursuing a closer relationship with Malaysia Airlines as well as an Asian-based premium airline, likely to be branded Red Q or OneAsia.
New routes
The UK, Spain, Denmark, Brazil, China, India, Japan and Vietnam are some of the destinations on Virgin Australia's to-do list submitted to the ACCC.
However, Virgin Australia's codeshare agreements with Singapore Airlines are only likely to open up flight routes not already served by its existing partnerships with Etihad and other airlines.
For example, flights to London via Singapore would be available only from Perth -- Virgin's current partner E.tihad doesn't tap the WA capital but has other capital cities covered, and Virgin wants to avoid treading on the toes of its several codeshare pals.
CEO John Borghetti was adamant about not wanting to diminish any of Virgin Australia's other partnerships by signing with major player Singapore when Australian Business Traveller talked with him after the alliance agreement signing ceremony in Singapore earlier this year.