I should say at the outset that I am humbled by the citations I read from past and current conflicts.
Maybe I'm in a minority but surely the Diamond Jubilee Medal is not a recognition of bravery but rather of service, just as the earlier "celebration" medals. Does that mean someone who has served for 6 years is more worthy than someone who served for 40 years but now retired. That service might have been in in a conflict zone or in Station HQ - but is service nonetheless.
I served in places which earned me a medal. I was not allowed to accept medals from other nations (some quite prestigious). The few I received put me in less danger of losing my life than flogging around at low level in Germany. None of us chose the AOR at the time we served.
Lets not confuse a DFC with a long service medal. Both have their places.