I've flown as SLF with many airlines to many different destinations over the last 20 years and I have to say that BA is the one which most improved its act during that time (though it is deteriorating a bit of late). The attitude of cabin staff has improved and is now really good (Air Chance are the worst I've encountered for truly unhelpful, snotty, arrogant staff). There are some airlines which offer really good levels of service in the cabin for we SLF, but one wonders what the level of competence of the cockpit personnel is like. That's one thing I never wonder about on BA because from everything I've heard their level of crew training and competence is right up there among world-class leaders. From postings it seems that one thing the company is lacking these days is inspirational leadership, but that's difficult in these days when bean counters rule the world.