My first experience of the "All must have prizes" policy was on a visit to the US Air Force Academy in the 1960s. I noted that some of the cadets sported medal ribbons. On enquiring as to the nature of the award I was informed that 1965 had been declared National Defense (sic) Year and all serving members of the US armed forces had been awarded the medal. My informant went on to say "We call it Alive in '65".
Says it all really
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