Which is why you have to book according to your required schedule but don't mention that to hack who might want to do BA a favour.
So which part of his analysis is incorrect then? Let's not give way to the good old British sport of knocking BA.
In my experience, BA's fares are often cheaper than Ryanair for families, anyone travelling with luggage - or those who need to be close to the centre of their destination rather than in the vicinity of some peripheral airport.
Ryanair suits the single computer savvy person travelling without baggage. The drip feed build-up in charges takes maximum advantage of those in an increasingly innumerate population who are taken in by the "bargain" headline and fail to realise that the final figure is going to be considerably more.
Even if the fares were identical, I'd take BA any day.