ACBus 1
If i recall DLH offered bmi for sale when they first took control, there were no takers, at least at a price deemed acceptable at that time.
They set about trying to breath life into bmi including a major fleet revamp at a cost reported of £30m
We all know that the Arab spring did bmi no favours and some marketing has been very poor.It is this that did for bmi, its cost base is manageable for a full service carrier, the product is excellent, it lacks passengers and that is down to a confusing brand image and a miss match of routes flying to just about anywhere where there is trouble in the world.
Alas it is to late to turn it around now and it will fall to IAG to sort out, which will probably mean the brand will go, together with a good few jobs, a sad end for a once great airline. One can debate until the cows come about whether it could have been turned around, but from what i have read and heard it seems WPS did all he could given the cards he held.