"Ryanair chief Michael O'Leary told the BBC that removing APD would not increase the airlines' profits. "This has nothing to do with our profits. It is paid by families, paid by passengers going on holidays," he said.
"If it is scrapped, the money goes straight back into families' pockets."
Oh yeah? Methinks any reduction in APD would soon be taken up by an increase in the base fare ending up at roughly the same tax-paid sum as now. That's why we had the hitherto unlikely sight of the Battling Irish Twins standing side by side