Easyjet being a follower again
racedo, I don't agree, they may not have been 1st to charge for pre assigned seats but they were the first to bring online checkin, 1st to totally cut travel agents in EU and so Ryanair followed their lead.
Easyjet continue to offer differentiation of product with low fares to convenient airports, plus a focus on the business traveller which in my view is a sustainable strategy for the future which is working. Putting a focus on the business traveller has upsides for yield which is especially important in the winter time when their are so many less leisure passengers than in summer.