I still fail to see why BMI can't return to it's home territory of the midlands. I personally think that if they had the guts and put aside a nice marketing pot - Birmingham airport could become a good hub-spoke airport. People travel to Amsterdam for the sake of flying to the USA or the opposite direction. If they're going through a flights website or agent, BMI would be listed naturally and BMI could price themselves more effective than say going EDI>>AMS>>JFK - than BMI could possibly handle on EDI>>BHX>>JFK.
That's my personal view on what should be done with BMI. Big market in Birmingham anyway, albeit not as big as the London market, and there's big potential to develop there. If you're bookable through the systems, it has a fighting chance of working.