If Singapore Airlines could be as good as Qantas, it would be a success.
Actually, Dr Pepz, Mr Lee did say that [and Qantas used it in their
PR for some years afterwards]. He said it in a context something like, if SQ's product is as good as Qantas, and SQ's costs are less, then inevitably SQ will do well. Guess he was right.
You also have to remember that Qantas materially assisted Malaysia Singapore Airlines with technical and management expertise to get established. MSA eventually split into Singapore Airlines And Malaysian Airlines, as the City State was not getting on with its next door neighbour in a number of areas.
So the cost differential thing has been going on for a very long time. Qantas has to figure out how they can again provide a product that people value and are prepared to pay a premium for. They had it figured once and it isn't too difficult. Maybe get the Singaporeans down for advice?
V-Jet. You are banned from DFW patterns, forthwith. No more getting ideas!