Couple that with World Wide Television and Film work which will earn further large sums of money. UK has done it before - remember that the first post WW2 Olympic Games were staged in a bomb battered UK where everyday goods were still rationed.
Aye, that's reet lad, we 'ad nowt in them days, but we were 'appy!
None of yer new modern fangled stuff, we 'ad proper olympics wen ah wer lad!
FB