Cargo
Oh, is that right? We are all stupid on this web site eh? Cargo, which bit don't you understand? Let me explain, so even someone of your intellect will get it:
Difficult decisions? AJ has had a difficult time recently running QF because of who and what he is ie the calibre of the man (and same for Board and Management), not because of the difficult issues QF faces. It's that simple....Oh, still don't get it? Then let me further explain:
If JB was now the QF chief, the decisions that clearly needed to be made to re-invigorate QF and its staff would be exceptionally easy for him, as you seem to think have been easy over at Virgin. We would now be in far brighter position, going head to head with our real competitors and not the staff. Investing in the premium product and people and not these ridiculous Asian fantasies that have absolutely no chance of success.
Game changing decision? You bet Cargo! It would all have changed in QF had JB got the gig, just as it has over at the Virgin. No industrial action, a pride in the product and a fierce competitiveness that would have seen QF once again the number one airline in the world. Now, there will not be a QF in 5 years
Decisions are not difficult if made by the correct person. AJ and Co. are not the right people, and so the decisions they face are made all the more difficult....