From Clive Dorman in the SMH:
There are 22 million different opinions about the national carrier and many of them miss the point: Qantas’s costs are too high, especially on long-haul international routes, and must be reduced if it is to survive.
Obviously Mr Dorman believes that "many miss the point" ... because they don't agree with his point.
He is entitled to his point, and it may very well have worth ... however, there are many others that make the point that Qantas doesn't HAVE to reduce its costs to survive.
Mr Dorman tends to forget that ... to survive ... you need to either have costs less than income ... OR income greater than costs.
To date, Qantas has only been harping on about the need to take the easy, short term option.
Perhaps, if they got some of their MBAs (or Mr Maths) working on a strategy to increase income, they may be more successful in moving towards a more sustainable long term future.