Ka.Boom
I would like to throw in a little more on the "don't compete on price" bit of your post.
If you have a decent Travel professional, not a spotty little reseller living on base wage plus commission share the they (we I suppose) can go to QF via State Sales and request a price match.
Providing the availability on the given flight is good they will indeed match plus a few bucks which to a Frequent Flyer or a Club Rat member is more than attractive.
If you are dealing with a plastic captain or on the web - wellllllll - no cigar - BUT the system is in place and I use it on a regular basis.
Best all
EWL