The Board and Executive Management
Qantas Airways
Dear Sirs,
We, all Australians, as your landlords, wish to formally advise you that you are hereby evicted from your lease of the Qantas brand and we will be seeking alternative tenants.
The Qantas brand was leased to you, so that you could use it to make a profit for your shareholders. However, in return for that priviledge, you were required to comply with a number of conditions. Those requirements included maintaining the Qantas brand in good condition and order.You were also forbidden to remove the Qantas brand, and its associated national assets, from it current location.
We therefore serve this eviction notice on the following grounds:
- We believe that you have not maintained the Qantas brand in good order. The brand has slipped significantly in recognition and emminence, both in the eyes of most of your landlords and in the International arena. Your most recent action of callously closing down the brand has caused irrepairable global damage to the asset. The actions were certainly not in line with the Spirit of Australia.
- We believe that you have commenced a program of re-locating the Qantas assets. The affected assets include infrastructure such as workshops, employment opportunities in flight crew, cabin crew and engineering, supply opportunities for Australian industry ... and most significantly, the intellectual property that was encapsulated in the brand's engineering capabilities. The sum result of this re-location exercise has been a deterioration in skill and operational performance ... which has, in turn, accelerated the downturn in the value of the Qantas brand.
As landlords, our responsibility is to maintain our asset. As you are obviously about to expand your re-location exercise, with the potential for more damage to the asset, we have no other option than to terminate your lease.
Yours faithfully
All Australians