Your operation is losing 200 Millions a year.
I am reading & hearing this more & more in regards to the QF situation. It is becoming obvious that the $200 million figure for QF long haul losses is becoming an accepted fact, by a large percentage of the press & the general public at large.
People need to remember that this figure is simply the figure announced by QF to support their position & has not been proven to be fact by QF in any way, shape or form.
Actually, the accuracy of the figure has been questioned by many, ever since it was announced by AJ.
This is a perfect case of unsubstantiated information becoming fact. You put the information you want out there & then repeat it as often as you can. Eventually the press picks it up as fact & runs with it & then the general public start to consider it as fact as well.
The only way to reverse the perception is to do the same process in reverse. Question the accuracy of the figure over & over again. Ask for QF to justify the figure over & over again. Ask the questions regarding JetStar costs being transferred to the QF long haul accounts over & over again.
Eventually the mainstream press will pick it up & run with it & then the public will be asking the same questions in their minds also. Particularly now, as both the press & sections of the public are ready to go after QF & AJ.