Let's be a little realistic shall we, I think the line
please pay attention to the safety briefing etc.
achieves absolutely nothing. Those who wish to listen will, those who don't won't. But really gets me is the dreadful way the safety briefs are given. I watched (suffered?), with a few other pax (a very small minority) an EasyJet safety brief a few days ago. Well, I can understand why people don't listen. It was a bit pretentious, humourless and in parts, inaccurately described. Features, equipment and procedures were all unnecessarily described as "safety features fitted to this aircraft". It's time airlines (mine included) ditched this crap and replaced it with something sensible.
PM