Agreed, there are competitive prices but is this competition to Qantas? The two sides of the equation must work and obviously COST is one of those. There would be no doubt that Qantas costs would be high and this is NOT only staff. Look at any ex-government business and managment all think they are business savvy but are really quite unsophisticated. My point is that they must have the product right so leave something that is working alone or don't do things that will destroy it. Work on the costs without destroying the product. Staff can actually help there and the primitive reduce staff numbers and cost is such an unsophisticated approach to business - hell anyone can do that and you don't need to pay multi-million dollar salaries to find someone who can (and then use another unsophisticated and sole argument of justification by comparison). This is just another example of sub-optimal management without leadership.