So if QANTAS international flights run at a huge loss
Stop right there - Alan Joyce has not been able to produce any clear unambiguous evidence that this is the case. A list of 69 questions regarding alleged transfer pricing between Jetstar & Qantas (to the detriment of Qantas) has been put by the unions, without answer. Senator Xenophon is seeking an inquiry on this very point.
Is Mr Joyce telling the truth? Very few would actually know. As we have seen with the "he said, she said" between Joyce/Albanese/Gillard about the grounding notification, the truth appears to be a very ambiguous.
This is first and foremost a propaganda war, and as the insiders on these boards know, the truth is the first casualty. Executives are well aware that creating a perception in the mind of the public is the most important thing, even if it later found to be an "untruth". The original "meme" sticks, as you have so perfectly demonstrated.
Does this change your perspective? Look beyond the spin to see the agenda.