A quick name change to say Flybaby or go baby or any variation on the theme is a no brainer
No quite the no brainer you assume it is. By changing the name - even slightly - the brand is changed and will need some effort and investment to ensure that it remains recognisable. Baby is not the runaway success that GO was.
From what I have heard on the vine then any annoucemnt this week will be about Regional new owner
Has Regional got a new owner?