Aer Arann clearly showing that GWY losing money for range of reasons as already stated softening demand etc, but the other indicators are that Aer Lingus regional saw something in the region of 45-50% growth for August '11 v August '10. The soundings have been that DUB EDI GLA have been performing well in terms of loads, DUB GLA has now greater numbers than FR DUB PIK. Although this provides no indication of yield is there distinct comments/facts that RE is losing money or in big diff's? is the truth that overall they are simply removing loss making routes from the network over the winter?
What are the other Aer Lingus Regional routes doing in terms of performance? I would expect ORK to be good as they operate exclusively on those routes? DUB ABZ will end for FR thus leaving RE alone to the route and I would guess that there is good transatlantic feed on this route??
One last comment, as Aer Arann brand is getting much smaller and a much smaller part of the overall Aer Arann operation, would it not make sense to market the whole operation as Aer Lingus Regional? Cut marketing costs and focus on being exclusively on Aer Lingus Regional? Would this not allow for good interlining on Kerry Dublin or IOM interlining to US (not sure about demand there).
EI-BUD