At the end of the day if the companies accountants have driven an sop because they have worked out their contract for brakes is cheaper than the cost of the engine wear then that is what you will do. Other than that you plan your landing roll to get you off the runway in a controlled, comfortable and expeditious manner.
Other factors affect the decision and as professionals that what we get paid to evaluate, for example anyone working in and out of London Gatwick the worlds busiest single runway international airport then you will be expected to be on the runway for the min time possible. Companies are given target speeds to try to achieve at various RET's and this is monitored and graded by the airport. My operation is on classic 737's and aiming for a 35 min turn around causes issues with autobrake 2 anywhere near max landing therefore to mitigate the brake cooling we use reverse as a matter of course.
In summary you do the calculations and you plan the landing roll like anything else, this is the only and only way to prevent runway excursions.