Originally Posted by
mixture
Huh ? Apple don't enforce an RRP.
If a reseller wants to shift Apple boxes on tighter margins or at a loss, then Apple are not going to stop them from doing so.
There's no such thing as price fixing in the IT industry. The margins are too low, and the law doesn't permit it anyway.
I think he might be referring to the sale of Apple hardware, which is based on Intel chipsets and motherboards that in themselves are worth a fraction of the cost of the full system from Apple, and hence where the price hikes come in.
I once met an Apple rep to talk about becoming a reseller. He offered me 4% off RRP so long as I shifted £50k a month.
I told him to FRO.