You can debate about brake application / brake wear characteristics / idle reverse / full reverse / maintenance costs etc until the cows come home.
At the end of the day, as pilots, we would like to stop safely before the end of the runway. We don't pay for brake pads, fuel etc. I don't care what they cost. They are there to use to stop the aircraft. These things are cheap. Overruns seem to be one of those occurrences, like runway incursions and CFIT, happen way more than they should and are rather expensive.
Just ask Air France, Qantas, Garuda, that indian mob + so many I can't even remember them all.