I think it is the worst advert I have ever seen. Patronising, cheesey, smug.
I feel so strongly I had to vent and even registered on here to do so.
It is so bad I will even avoid flying with BA again. Who is the advertising monkey who convinced BA to run with it? Or perhaps we are now a dumbed down nation who will love it.
Fly to Serve? Give me a break.
Yours, angry British Army Officer.