I think it depends who they're aiming it at. To the ordinary traveller it will, I'm afraid, be meaningless, but it will certainly appeal to the more discerning, i.e. wealthier, traveller and maybe that is the intention. My personal view is that as an advertisement it's a disaster and will follow in the wake of well-known failures such as the Strand and Ford adverts.
Last edited by Sunnyjohn; 7th Oct 2011 at 21:56.
Reason: Typo