Still got you talking about it though didn't it.....! I actually quite like it to be honest, but I am certainly not a marketing guru or expert! I like the simplicity (probably why I like it....my mum always tells me I am a bit simple!!).
Fly with easyJet to see loved ones, for business or to party! It says why you fly, but not explicitly that you must do that with easyJet granted. Although the implication is certainly there as the brand is repeatedly shown!! However so many people already do (more than the to fly to serve airline) maybe that message is less important. Who knows, but I like it anyway.