I'm not being biased here (Easyjet's attempt at a TV ad earlier this year was abismal) but that, and the others of the same batch, are actually quite good IMO. Those of you wishing/hoping for a BA style ad will always be disappointed. Easyjet always competes on price and the ad's convey that aswell as the reason which we travel. The "photo" nature of the ad is purely intentional and has nothing to do with being cheap. Infact, some of the crew's own "where are you going?" style photo's maybe included on later versions.
The tv ad from earlier this year which i mentioned, the one narrated by Dave Lamb (of Come dine with Me fame), was acknowledged as being crap by Easyjet. The ironic thing is that during the weekend the ad was broadcast was one of Easyjet's busiest days for bookings since it began in 1995. Perhaps an indication that it doesn't matter how good the ad is, you need to get that message across.
The ad campaign on TV starts on Wednesday evening.