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Old 1st Oct 2011, 14:10
  #2783 (permalink)  
INKJET
 
Join Date: Feb 2001
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Indeed let's hope it does go good for the staff

The problem is that despite considerable investment in bmi LHR the position has got worse, some of this is of course down to the Arab spring and the economic slow down in the UK, but up against BA in T5 why would you travel bmi? Don't get me wrong the product is good, the cabin staff are excellent, but where's the USP? It's the Brand that's broken and that because the punters don't know what to expect, some think it's a lo cost, in part because baby seems so much better known, you get on Swiss you know what to expect, same with Ryanair or Easyjet, but bmi? Do I get free drinks? Free food? can I thro check my luggage ? Most of the staff can't answer that and much depends on whether regional or bmi are operating the flight that day.

Lufthansa can't / won't let it go bust, ie default, so it's only left with sale or restructure, even a part sale is fraught with problems, you can end up loosing the cash flow but still have the overheads.

At least the oil price is coming down
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