Genghis summed it up pretty well. The mags are formulaic, advertiser led and every flight test seems to be of yet another wonderful flying machine.... uninspiring I find. Which is why I sometimes pick one up in WH's thumb through and put it back again because I know that I read the same article last year but with different pictures. I'm probably too old and have been reading flying mags too long (yes I remember James Gilbert's Pilot and had an article published like all the other posters) and have noticed the lack of challenging opinions. Perhaps there is a space for a 'Top Gear' type faux-anarchic flying mag format but one written by some good creative journos.
I suppose the age profile of the flying / enthusiast reader-base (we are all getting to be a high-timer demographic) would oppose the likes of Clarkson although May is a potential flying author.
There is a huge opening for good flying writing and there is a paucity of really good texts out there from writers who can really connect with a pilot's experience of flight - example: why is there only one poem on flying that comes up every time (usually at aviators' funerals) to express the joy of high flight?
Sadly the wold of words gets worse as people indisciminately tweet and the like, because if you reduce any statement to 140 letters it will be banal; then the danger is that nothing becomes worth reading.
Bout time we started a decent flying mag Eh? (44 characters)