This is a very amateurish way to start any business: announced by your competitor, website with nothing on it (owned by someone else since 2005), identical website under a different name (e-jet), no evident infrastructure, personnel, finances, or company. This is the sort of thing you could set up from your bedroom, with all the good intentions of a dreamer but none of the reality of a pragmatist.
I will eat my cap (if my airline issued them) if this is for real.