I remember not too long ago, AH was coming up with a 'slowjet', branded the Ecojet - a next generation proposal for 2020 with a goal to burn 50% less fuel.
So I just find the name fastjet incredibly naff - relative to land transport, all jets are fast, so what? We're well beyond Concorde, no thanks to BA for reminding us.
I know a lot of thought (and bother) pre-dates this announcement, but no effort at all has gone into that holding page (except the logo is an image file, not text, so someone has spent 5 minutes in Photoshop). Easy make a big play on their brand of orange - so why white on red? Pick a random colour? A Swiss reference? Just because there is no Fastjet Ltd, how about Gmbh or Monaco? Or anywhere else for a holding company?
No hint of what market this airline would operate in makes it look much more like a bluff, but if it is ta, how long has the tempestous Irishman had his Aer Beds & BJ plans for?