What very interesting posts are those of Get a grip._ They are full of panic._ A familiar panic._ Earlier this year there were many of these panic postings from Trolls._ That was when the realisation came that they, the Trolls, had become irrelevant.
So evidently there is something subtle in the BA advertisement, there is something which threatens the last Trolls, and this presumably is a successful future for BA that is determined by intelligent management.
A successfully managed business causes trouble-making Trolls to wither like chestnut trees in the Sahara.