Once again in this forum I exhort BA mgmt to look at the history of Continental and read about Gordon Bethune and his four-point Go Forward Pla. Not an elegant name - but it saved the company, saved the jobs and brought them back from the brink.
Once again, as I have said before, BA is not yet on the brink and the nature of humans is that they cannot pul back UNTIL they are on the brink.
Once again, I do not wish to see BA / IAG fail but they have a loooong way to go before they are safe. Meanwhile, there is so much that they could do. All that is needed, is some people interested in running an airline business, rather than running any business and it happens to be an airline.
The same problem is regularly visible in Hollywood with people who would get as much enjoyment from making baked beans.