Jobsagoodun
WW did have MME to it's self, but the company was quite new and not confident of it's product pricing or position, it closed MME because the aircraft were needed at BHX and it was correctly thought that the return would be better. Baby management had been assured each year that funding would be available to grow the fleet, only to be told each year that sorry but yes next year and it is for this reason that CWL & MAN struggled on with a couple of aircraft,at the end of the day it was only this year that the new management team under Julian Carr said enough is enough if we only have 14 aircraft so be it how do we make it work and that resulted in EMA & BHX
As for chopping and changing routes this again is in the past, it has not happened under the new management the last daft route was Bournemouth Jersey every route put on sale in the 12 months has operated, it might have been tweaked but all airlines do that, we started BCN from EMA in the face of FR and we more than hold our own like wise VCE, MLA is year round.
The others such has U2 have no real presence in the Midlands, Jet2 have had a fair start in EMA but mainly on the longer 757 routes and have had a lot of bad press over tech issues across the 757 fleet this summer.
BHD is going to be very interesting Summer sun routes are new from there, so it's unknown territory for us, but the NI Market is close knit and the locals have grown up with flying everywhere, we mustn't do is screw up in the way the pervious management did in canx a BFS flight if the load was low or we needed an aircraft elsewhere, the STN loads are up and down,sometimes full sometimes in the 40's but overall it makes a contribution which is not bad after only 9 months! we start AMS in a few weeks plus the early east bound EMA followed by GVA in December this will give confidence to the market. If you judge baby by what it was like 18 months ago, then you miss judge it! It's a very different company culture now, hopefully in a little over 6 months full 22k 737's will roaring over East Belfast heading down to the Med.