Virgin - New Advert. Secret Weapon Staff
Borghetti is promoting Virgin Staff as his secret weapon in newspaper advertisements, no doubt drawing customers attention to the morale problems experienced by staff at Qantas.
Notwithstanding, it is a good move to praise staff for their efforts no matter what business. He obviously realises that staff play an important role in attracting business.
Why can't AJ treat his staff in the same way?