PPRuNe Forums - View Single Post - The New BA Advert: To Fly. To Serve
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Old 22nd Sep 2011, 20:55
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Matt101
 
Join Date: Feb 2007
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Ancient Observer

....Not a care about service......
Was the tag line of the advert not their coat of arms motto "To Fly. To Serve"?

I thought it was a clear attempt to rekindle the history of the company, the one everybody used to consider their favourite.

As a piece of corporate media it seemed great. Not sure it did the clearest job of presenting some selling points but overall I really enjoyed it.

People always refer to the old Flower Duet adverts, particularly the 82 one; as great as they were they are a bit old hat to be honest.

Last edited by Matt101; 23rd Sep 2011 at 09:37.
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